Lori Vadala Bizzoco has worked in public relations for over 15 years.

She recently served as a Senior Vice President at Manning, Selvage and Lee (MS&L) where she worked in healthcare and coordinated entertainment-related campaigns for the practice.  Prior to joining MS&L, Lori was a manager at Burson-Marsteller, Porter Novelli and Edelman Public Relations. She also spent three years as a PR consultant for a multidisciplinary dermatology group where she obtained national media coverage for the practice and their new treatment for stretch marks.

Promoting healthcare brands has always played a key role in Lori’s career.  She has launched blockbuster products such as Botox and Viagra and raised awareness among consumers about conditions like deep-vein thrombosis and rheumatoid arthritis.

Lori was one of the first in the industry to integrate pharmaceutical clients with high profile spokespeople and celebrities such as Dr. Mehmet Oz, Kathleen Turner, Erik Lindbergh, Melanie Bloom and Hillary Clinton.  Several of these campaigns have won prestigious industry awards.

In addition to providing her clients with strategic counsel and account management, she has a strong expertise in media relations.  She has garnered placements in USA Today, The New York Times, Newsweek, Time Magazine, Parade, Today Show, Redbook, Glamour, Larry King, The View, Good Morning America, NPR, Access Hollywood, and The History Channel.  Lori knows that booking her clients for an interview doesn’t guarantee business success; what a person says to the press during the interview is what makes all of the difference.  Lori ensures that her clients are media trained extensively.  As an example, a client that she booked on Larry King Live resulted in the segment winning a Gracie Allen award by American Women in Radio and Television.

Lori holds an MA in Communications and a BA in Journalism/Advertising from New York Institute of Technology.

“ Lori is a tenacious and driven media pro.  She knows how to sell a story, even if the first answer she gets is a “no.”  From the beginning coordination to the final client interview, she is a true professional.”

Jennifer Zweben, editorial producer CNN