Lori Vadala Bizzoco spent more than 15 years working for the world’s top public relations agencies before she launched her own media and PR Company in 2010, NV Media, Inc.
Under NV Media, Lori has executed publicity efforts for entertainment journalist and author, Francine Brokaw, first-time children’s author, Glenn Wright, I Sleep in My Own Bed and renowned activist and author, Gloria Feldt, No Excuses: 9 Ways Women Can Change How We Think About Power. Other clients have included Oralcryst Junior, Sudoku, and The Max Cure Foundation. She also oversees the publicity efforts for her publishing entity, CupidsPulse.com.
Prior to NV Media, Lori served as a Senior Vice President at Manning, Selvage and Lee (MS&L) and spent five years as a Director at Burson-Marsteller in NY. She also spent three years each at Porter Novelli and Edelman Public Relations. During her PR tenure, she worked with high profile personalities such as Dr. Mehmet Oz, Hillary Clinton, Kathleen Turner, Terry Francona, Jack Nicklaus and Adam West to name a few. Now, at CupidsPulse.com Lori works with celebrities every day as an entertainment journalist interviewing celebrities, reality stars, entertainment journalists, chefs and authors. Her favorite interview to date took place this past summer with Kelly Ripa. Lori has the advantage of bringing her clients a public relations perspective from both sides of the industry.
In addition to her current work, Lori helped oversee three of the world’s largest product launches to date: Botox Cosmetic, Viagra, and Enbrel. She also developed and executed one of the most historical events of our decade with Erik Lindbergh, the grandson of pioneering aviator Charles Lindbergh. Erik honored the 75th anniversary of his grandfather’s historic flight by retracing the journey in a single-engine aircraft. This event was documented by History Channel, aired on every major national network twice (which is rarely ever done), and generated more than half a billion media impressions. In addition, Lori was one of the initial creators of the DVT awareness campaign with Melanie Bloom, widow of NBC correspondent and Weekend Today co-anchor David Bloom, who died in Iraq from a pulmonary embolism. Together they created a publicity campaign that garnered television interviews with Katie Couric (NBC Today Show), Billy Bush (Access Hollywood), Soledad O’Brien (CNN), the late Tim Russert (Meet the Press), and Larry King (CNN), along with full page stories in People Magazine and Ladies Home Journal. The campaign, now an annual event, was so well-received in its first year that the interview segment on Larry King Live won a Gracie Allen award by the American Women in Radio and Television.
Lori’s clients have appeared on CNN Headline News, The View, GMA, Kelly and Regis, Today Show, Fox and Friends, Time, Ladies Home Journal, The New York Times, Forbes to name only a small few.
Lori is a strategic consultant and media specialist. She holds an MA in Communications and a BA in Journalism/Advertising from New York Institute of Technology.
“ Lori is a tenacious and driven media pro. She knows how to sell a story, even if the first answer she gets is a “no.” From the beginning coordination to the final client interview, she is a true professional.”
Jennifer Zweben, Former Senior News Producer, Access Hollywood