Lori Vadala Bizzoco spent more than 15 years working for the world’s top public relations agencies before she launched her own media and PR Company in 2010, NV Media, Inc.
Under NV Media, Lori has executed publicity efforts for first-time children’s author, Glenn Wright, I Sleep in My Own Bed and renowned activist and author, Gloria Feldt, No Excuses: 9 Ways Women Can Change How We Think About Power. Other clients have included Oralcryst Junior, Sudoku, and The Max Cure Foundation.
Prior to NV Media, Lori served as a Senior Vice President at Manning, Selvage and Lee (MS&L) where she worked with high profile personalities such as Dr. Mehmet Oz and actor, Adam West. Before joining MS&L, she spent five years as a Director at Burson-Marsteller and almost three years each at both Porter Novelli and Edelman Public Relations.
Lori has played a key role in three of the world’s largest product launches to date: Botox Cosmetic, Viagra, and Enbrel. She has also developed award-winning campaigns for both rheumatoid arthritis and deep-vein thrombosis (DVT).
For rheumatoid arthritis, Lori worked with Oscar-winner Kathleen Turner to publicly announce her battle with the condition and educate others. This resulted in media placements on CNN, The View, and Fox, to name a few. She also developed and executed one of the most historical events of our decade with Erik Lindbergh, the grandson of pioneering aviator Charles Lindbergh. Erik honored the 75th anniversary of his grandfather’s historic flight by retracing the journey in a single-engine aircraft. This event was documented by History Channel, aired on every major national network twice, and generated more than half a billion media impressions.
In addition, Lori was one of the initial creators of the DVT awareness campaign with Melanie Bloom, widow of NBC correspondent and Weekend Today co-anchor David Bloom, who died in Iraq from a pulmonary embolism. Together they created a publicity campaign that garnered television interviews with Katie Couric (NBC Today Show), Billy Bush (Access Hollywood), Soledad O’Brien (CNN), the late Tim Russert (Meet the Press), and Larry King (CNN), along with full page stories in People Magazine and Ladies Home Journal. The campaign, now an annual event, was so well-received in its first year that the interview segment on Larry King Live won a Gracie Allen award by the American Women in Radio and Television.
Lori is a strategic consultant and media specialist. She holds an MA in Communications and a BA in Journalism/Advertising from New York Institute of Technology.
“ Lori is a tenacious and driven media pro. She knows how to sell a story, even if the first answer she gets is a “no.” From the beginning coordination to the final client interview, she is a true professional.”
Jennifer Zweben, Former Senior News Producer, Access Hollywood